In 2018, Xbox released State of Decay 2, a game about surviving the zombie apocalypse. But world was suffering from zombie fatigue. So to stand out in a genre already overcrowded with tired clichés, State of Decay 2’s campaign focused on the only part of the apocalypse more dangerous than zombies: humanity. With Apocalypse Diaries, Xbox created an interconnecting story that challenged online viewers to contemplate survival for themselves. The films featured daily diary entries that documented the lives of two different survivors – Coach and Nurse. When their stories converged in an unexpected twist of fate, viewers had to connect the dots on their own.